TROC inspired by a PhD's ideas, promotes professionalism with a proficient lighting application team and reliable quality assurance.
To become a global leader in the field of optical lighting, leading the future trends of the lighting industry with high-end quality and youthful design.
We are committed to elevating optical lighting to new heights through continuous technological innovation and artistic design, bringing unprecedented visual enjoyment and emotional experience to every living space.
Professional optics, leading the way in healthy lighting;
Modern simplicity, interpreting youthful fashion.
Professional optics, healthy lighting, youthful design
Professional Optics: We focus on technological research and innovation in the field of optics, ensuring that our products have professional standards and meet various lighting needs.
Healthy Lighting: We focus on the impact of lighting on human health and are committed to providing lighting products that are harmless, comfortable, and healthy to the human body, protecting users' eyes and physical and mental health.
Youthful design: We keep up with fashion trends, focus on product design and personalization, to meet the aesthetic and personalized needs of young consumers, and make lighting a work of art that showcases personality and taste.
Since its establishment, TROC has taken "professional optics, leading healthy lighting; modern simplicity, interpreting youthful fashion" as its brand mission, quickly becoming an undeniable force in the field of lighting. The company is headquartered in Dubai and focuses on designing and manufacturing modern and minimalist lighting fixtures that integrate aesthetics, functionality, and health. We are committed to being both a supporter of quality and cost-effectiveness, as well as a lifestyle enthusiast who is not willing to be mediocre. Provide ideal lighting solutions for the younger generation.
At TROC, we firmly believe that professional optics is the soul of lighting design. Therefore, we have gathered an elite team consisting of senior optical engineers, designers, and industry experts, who continuously explore the perfect integration of light and space with their profound knowledge of optics and cutting-edge design concepts. Our products adopt advanced optical technology, such as precise light distribution and anti glare treatment, to ensure that every beam of light can be evenly and gently scattered in the space, creating a bright and comfortable lighting environment, effectively protecting users' vision and physical and mental health.
In terms of product line, TROC focuses on modern and minimalist lighting fixtures, such as sleek LED pendant lights, minimalist wall lights, and powerful work desk lamps. These lighting fixtures not only pursue minimalist aesthetics in design, but also achieve ultimate practicality. Whether it is home, office, or commercial spaces, perfect lighting solutions can be found to match them.
As a youthful brand, TROC focuses on communication and interaction with young consumer groups, actively conveying the brand's core values of "health, simplicity, and innovation" through social media, design forums, and other channels. We encourage users to participate in the product design process, making lighting not only a product choice, but also a manifestation of a lifestyle attitude and a pursuit of a better future.
TROC will continue to uphold the brand concept of "professional optics, healthy lighting, and youthful design", constantly innovate and break through, and bring more lighting experiences beyond expectations to global users. We believe that through the power of light, we can build a better, healthier, and more vibrant future.
